Is your brand message too complicated?
CONSIDER
1
Is your brand message too complicated?
When you believe in your brand, it’s easy to come up with a list of reasons and messages explaining why your customers need your product or service. So why is a singular message better than many?
On Captivating Your Audience
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Clarity is key.
Clear communication ensures your customer quickly grasps what you do without confusion or misinterpretation. Increase your conversion rate by making it easy and clear how you’ll solve their problem.
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One message creates more impact.
Stand out in a crowded market with one message. One strong, clear message delivers a greater impact than several diluted messages.
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Clarity builds trust.Show that your brand is transparent and direct, making you appear more reliable and trustworthy.
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Keep your product or service top of mind.A clear singular message is easier to remember and retain. When your customers need you, be who they think of first.
What I’m Noticing
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SLC is on the (design) map.
UnderConsideration has selected Salt Lake City to host their Brand New Conference, which starts tomorrow! This conference is a two-day event featuring influential voices in design and branding and includes speakers worldwide. We’ll be there, soaking up every bit of inspiration and information.
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Singer and songwriter Bob Dylan on the advice his father gave him:
“Even if you don’t have all the things you want, be grateful for the things you don’t have that you don’t want.”
Source: Chronicles, Volume One
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It’s never too late to try something new.
I recently started watching ‘Master Chef’ for the first time, one of Gordon Ramsey’s dramatic cooking competitions. The season’s title, ‘Battle of the Generations,’ intrigued me—pitting Gen Zs, Millennials, Gen Xers, and Baby Boomers against each other through a series of eliminations to win the coveted title of Master Chef.
I’m only a few episodes in, but what’s struck me most is how many late Gen Xers and Baby Boomers have recently taken up cooking. One contestant I connected with is a creative partner at an advertising agency. While they still loved their work, they needed another creative outlet. It came about three years prior when they found themselves playing the all-too-familiar game of ‘how to get their child to eat dinner.’ Channeling that creativity into making food that not only tasted great but looked like art on a plate became a passion, and now here they are, competing on a popular streaming cooking show.
And so many others have only recently discovered this new passion, too.
Inspiring.