Little Unicorn

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Brand strategy

Brand refresh

Packaging design

The Who

Not just a swaddle company—Little Unicorn is a brand that is known and beloved by parents for their quality products and one-of-a kind prints that are all designed in-house. With a brand refresh and a whole lot of brand strategy, Little Unicorn can continue their focus on providing beautiful and personality filled products for all the wonderful yet messy parenting moments.

The Little Unicorn Ethos

The Promise

We promise to enhance the beauty

of REAL parenting.

MESSY PARENTING.

MIDDLE-OF-THE-NIGHT PARENTING.

NO-CLUE-WHAT-YOU’RE-DOING PARENTING.

EATING-SAND PARENTING.

SPITTING-UP-ON-YOUR-SUNDAY-BEST PARENTING.

MORNING-CUDDLES PARENTING.

DRAGGING-LITTLE-SISTER-AROUND PARENTING.

The P.O.V.

Every day is a story — a story told, a story created, or a story waiting to be made.

The CHC Purpose

Because childhood is fleeting, having something beautiful to hold on to enhances that memory — the story of my child.

The Packaging

The packaging concept was inspired by the idea of a story unfolding. Additionally, the packaging was created to feel immediately special and beautiful enough that it could be ready to gift at any moment.

The Packaging

The packaging concept was inspired by the idea of a story unfolding. Additionally, the packaging was created to feel immediately special and beautiful enough that it could be ready to gift at any moment.

The Brand Story & Brand Book