MGB+A Studio
MGB+A STUDIO
Brand Strategy
Identity Refresh
MGB+A Studio is a collective of landscape architects, urban planners, and designers who have, for decades, collaborated to deliver landscape architecture, streetscape, urban design, and planning services in the Intermountain West and internationally.
We helped create a unified brand for MGB+A combining a distinctive strategy, clear messaging, and an updated modern visual identity. Their new brand reflects their decades of experience, innovative landscape design solutions, and commitment to land stewardship.
Brand Strategy
Personality
For MGB+A Studio, being a service company means embodying the role of a trusted advisor and partner in their clients’ projects. Thus, we determined that they best fit the “The Collborative Steward” archetype. A creative and optimistic innovator, the Collaborative Steward is an archetype of thrivability, supported by their ability to be long-term thinkers that can see the potential within all.
Promise
We promise, as your partner, to actualize your project with a thorough understanding and perception of your vision by being collaborative, creative, and utterly responsive to your needs, the needs of the project, and the needs of the environment.
P.O.V.
We view each project as an opportunity to create and foster sustainability, inclusivity, and accessibility, by designing spaces that are inviting, function, and conductive to human connection. We seek to connect and innovate with our collaborators on a vision for a long-term solution that benefits all.
Purpose
To be stewards of the land, utilizing landscape architecture to create outdoor spaces that enhance and benefit the community.
Brand Voice
We crafted a brand voice that echoes MGB+A’s commitment to stewardship, collaboration, creativity, and an unceasing pursuit of learning. It’s a voice that speaks to their multi-generational expertise and commitment to ensuring that their clients’ and communities’ voices are heard.
Dynamic Logo System
Website
Brand Manual