Surehand

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Brand positioning
Brand strategy

Brand refresh

The Strategy

Surehand was created through a Stanley Black & Decker incubator. The brand is a combination of a LinkedIn and job opps board, specifically for gray collar workers and employers within the gray collar industry.

Our job included it all, from strategy and naming to brand architecture and systems. The logo balances between tech and its industry to well-represent a brand and product that is for those who reside within and hire from the blue and white collar intersections.

Brand Identity

The brand is bold and symbolic. It’s a reminder of partnerships and crossroads, especially within the gray collar industry. The inspiration was strong typography and simplicity for a memorable and easy-to-adapt brand.